Project Personalize
The company designs and sells personalized home goods and other products. They have a very diverse and extensive product line with many proprietary styles and collections. All sales are on-line and through e-commerce channels. They have a large customer database. Customers rate the company’s web-site and ordering processes very highly. Proprietary order processing, vendor management and shipping software allows for very efficient operations with almost no returns. The proprietary software also allows for sales grow and scale. The company has other proprietary web-site features that greatly differentiate the company. Sales grew nicely in 2020 and are continuing that same trend so far in 2021. We believe that a buyer with direct to consumer marketing experience and an existing customer database would be able to grow this business nicely.