Business owners should know what drives the value of their business, so they can make informed decisions about selling or growing. Owners often receive a lot of misinformation about value. Even traditional valuation reports, which are designed for compliance or litigation, fail to address real market value considerations. The solution… M&A Advisors can deliver a Market Value Study to provide clients real feedback from market buyers. Learn how to use a Market Value Study to educate clients on real market value metrics, and simultaneously position yourself as the client’s trusted M&A Advisor.

Highlights include:

• Investment Banks and M&A Advisors can turn lead-generating marketing services into paid engagements.
• Private business owners (and most of their professionals) don’t understand the difference between traditional business valuation and real M&A transactional value. Educating clients and their professionals about these differences also increases the value of engaging an investment banker.
• Market assessments of value are more meaningful when providing clients with value improvement ideas.

Participants will earn 1.0 CPE credit in the Field of Study: Specialized Knowledge.